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MyPrimer specialises in helping you grow your sales.

We do that by taking the tried and tested sales methodology practiced in some of the world’s largest and most successful companies and delivering them in easily digested sales training programmes that are both powerful and meaningful in any setting.

We focus our attention on the four cornerstones that underpin sales success, and are guaranteed to deliver a step-change in performance and behaviour within your organisation:

Sales Assessment & Training
Side-by-side Sales Coaching
Sales Leadership Development
Sales Methodology & Systems

See our various options for help with Sales

Sales Skills Assessments

Sales Skills Training

Sales Effectiveness Training

Coaching for Performance

What our clients say

“I have worked with Riyaz & Chris during the last 12 months on various projects within my business. They bring enthusiasm and charisma alongside well researched and demonstrated techniques to draw out the best in every employee. They have had a direct impact on our delivery of results and I am looking forward to further work with them in the near future.”
Julie Salmon, Hospital Director, Spire Healthcare

- Spire Healthcare

“I just wanted to pop you a note to thank you both for exceeding my expectations, its manic at (redacted) and I’d normally go through the course content with any provider and fully immerse myself in the project. I simply didn’t have the time to do this and I’m so impressed with how you understand our challenge, made recommendations and delivered – a true trusted partner.

Not only did you understand the brief and deliver in challenging timescale, you faced the challenge of a team who had other priorities and managed to bring them on board, handing back to the hospital a team of people who are now interacting more, understand each other better and have a little fun at work thanks to your training.

Thank you guys, a great job and I’m really looking forward to the next sessions.”

Andrew Gallimore, Spire Healthcare | HR Manager

- Spire Healthcare

“Chris facilitated a Myers-Briggs based full-day workshop with my leadership team as we looked to build our understanding of each other as a newly formed team. Chris ran the entire day expertly. He was engaging and personable, quickly creating a psychologically safe environment in which to operate. He struck a brilliant balance between challenging us and our pre-conceptions, whilst never losing the trust of the group. An absolute pleasure to work with, and someone who I am very confident can effectively tap into the high performance potential of individuals and teams.”

Diego Tedesco, Director, Wholesale Fixed at Virgin Media 02

- VMO2 Business

“Having worked with Chris for over a year, I have been consistently pleased with Chris’s ability to utilise his past experience, incredible initiative and business understanding to apply strategic thinking to our business needs. Chris has helped us every step of the way in many different departments, with wide-reaching knowledge in all areas including leadership, sales & marketing, business strategy and personal development. Whilst every business is different, Chris took the time to understand our unique requirements and adapted his approach every time to suit. Through complex change Chris has supported us each step of the way and we can happily profess to be a stronger, more stable company as a result of Chris’s help. Thank you Chris!.”

Alicia Chambers, Sales Director, Havwoods Accessories Ltd

- Havwoods Accessories Ltd

“I worked with Chris in 2015 to provide leadership & management coaching at a critical stage of our business growth cycle and found him to be insightful and innovative. We worked methodically to develop my motivations and goals into manageable strategic plans for action. Like most growing businesses there are many demands on my time and resources but I’m pleased I took the time to ‘sharpen the saw’ by investing in time with Chris and would recommend him to any company in a similar situation.”

Jonathan Shaw, Partner, Anderton Gables Building Consultancy

- Anderton Gables Building Consultancy

“Found it absolutely 100% valuable.”

“Whole course was fascinating”

“Thought provoking and enlightening”

“This will change my interaction with everyone I work with”

“Exceeded my expectations. All were fully engaged”

“Brilliant! I can see how this will impact me professionally as well as personally”

“Fantastic trainers. Very knowledgeable, approachable and overall nice guys. Content delivered in a fun, interactive and professional manner.”

- Delegate Feedback